Importance of a Video
Morgan Jacobson posted "6 Stats that Prove the Importance of Product Videos for Ecommerce" on blog.hubspot.com (link below) which provides some interesting stats to back up the claim for producing a video. Jacobson cites a 2013 web-based survey by the video company Animoto.com which claims that 73% of respondents who watch product videos will buy the product.
While this is old data and a web-based survey, it does higlight the reason to invest in a quality video. You may balk at sending money on video but production quaility counts.
If you have questions about developing a video or need a video production company in Kansas City, send me an email. I can provide information about a number of companies in KC that produce great videos.