So I have this idea.
Great. Can you describe your idea in 30 seconds? This is the question I ask my potential clients during the initial consultation. It's the classic elevator pitch and most clients are unable to describe the product or service idea in that amount of time. Being able to clearly describe your product, target market and what it accomplishes will help define your business. This is important when you start the market analysis to determine the viability of the business. Turning the q
